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Amish Desai is a seasoned executive known for leadership in consumer retail across financial, retail, and strategic development areas. As CEO and Board Member of Embark Veterinary, Inc., a global leader in dog health and genetics, he drives customer-centric innovation and multi-channel growth strategies.

Appointed CEO in December 2023 after serving as CFO since July 2022, Amish brings over 20 years of consumer-focused leadership across multi-scale global brands. His extensive retail experience includes transformational roles at Victoria's Secret, Henri Bendel, and J. Jill, where he played a key role in the company's transition from private equity to a successful public offering. Previously, as Senior Vice President at Rue Gilt Groupe, he led comprehensive finance functions including M&A and strategic planning.

Amish's expertise spans strategic planning, financial planning and analysis, retail operations, customer insights, and business acquisition integration across multinational public and private companies. His focus at Embark centers on accelerating innovation, expanding category awareness, and growing multi-channel distribution while supporting pet parents through core DNA offerings and new product development.

He began his career at Deloitte and holds an MBA from Lehigh University. Amish is a Certified Public Accountant and Certified Management Accountant, serves as an advisory board member to Stylecard, Vice Chairman and board member of the South Shore YMCA, and is a founding member of The F Suite, connecting executives across leading venture capital and high-growth technology companies.

Robert is a successful entrepreneur with a track record of creating value from customer data.

Robert is the co-owner and CEO of identicare, the UK’s largest pet microchip registration and pet protection services provider.  Identi offers recurring-revenue subscription services to over 4 Million pet owners.  In Feb 2024 Robert bought out his joint venture partner (Animalcare PLC) with backing from Bridgepoint Group, one of the UK’s leading private asset investors, in a transaction valued at £30 Million. 

At the same time Robert continues to oversee Fernbrook Partners, a private portfolio covering early-stage technology and lifestyle investments and commercial property acquisition, development and leasing.

From 2011 - 2017 Robert helped the acquisition, turnaround and successful sale of RAC, the world’s oldest motoring organisation.  In his executive role as Managing Director Motoring Services, he oversaw the data assets of RAC’s 8.2 Million members and also ran six data / digital businesses.  He was actively involved in the post-acquisition integration of RAC by Carlyle Private Equity and subsequent exit to GIC Singapore in 2014 and CVC Partners in 2015.

Prior to this, in 2001 Robert founded what became emnos - the leading provider of ‘customer centric’ services and decision-support tools.  Clients included top retailers (Target, Walgreens, Morrisons, Waitrose, Boots, Co-operative Group) and their FMCG suppliers.  The business was sold to Palamon Private Equity in 2007 and sold on to American Express in 2011.

Robert spent the previous 13 years in marketing and sales roles in the consumer and retail industries.

Robert is an elected member and former board director of the Young Presidents Organisation and regular media contributor (and TED talker) on the use of customer data.  He lives in the UK with his wife and four children.