To discover where these trailblazers will be speaking on the program, download the agenda.
Advisory Board

Dirk Beeckman

Dr Molly McAllister

Anna Bell

Charles Walder

Nathan Marafioti

Tess Caputo

Dirk Beeckman

Dr Molly McAllister

Anna Bell

Charles Walder

Nathan Marafioti

Tess Caputo
2024 Furnomenal Speakers
Dr Molly McAllister
Chief Medical OfficerMars Veterinary HealthBruce Truman
President and FounderBLT Technology & Innovation GroupCandise Goodwin
FounderOutlier AdvisorsCandise Goodwin is a recognized leader in the pet industry, with over 15 years of experience helping companies navigate market complexity, scale solutions, and deliver measurable impact. Her background spans pivotal roles at industry leaders including Merck Animal Health, Vets First Choice, VIP Petcare/PETIQ, and Petco, where she led major digital transformations and launched numerous high-profile, industry-changing growth initiatives.
Candise has dedicated her career to understanding the challenges and opportunities within the pet industry. She has worked closely with retailers, veterinary groups, pet technology companies, product and service providers, and pharmacies - developing a holistic, customer-centric viewpoint of the industry's unique ecosystem along the way.
Today, Candise extends her expertise to clients seeking to navigate the complexities of the market. Her firm, Outlier Advisors, provides strategic consulting services that reflect her distinctive blend of innovative thinking, deep industry knowledge, and ability to spot emerging trends. Outlier Advisors partners with industry leaders, investors, and startups to develop actionable strategies that meet the demands of an evolving pet landscape.
Candise is also a sought-after speaker, advisor, author, and mentor, known for sharing rare and multifaceted insights and practical strategies with fellow Outliers.
Brendan Lynch
SVP, Urgent Care Hospitals and InnovationVCA Animal HospitalsRobert Diamond
Limited PartnerVenrex Investment ManagementRobert is a successful entrepreneur with a track record of creating value from customer data.
Robert is the co-owner and CEO of identicare, the UK’s largest pet microchip registration and pet protection services provider. Identi offers recurring-revenue subscription services to over 4 Million pet owners. In Feb 2024 Robert bought out his joint venture partner (Animalcare PLC) with backing from Bridgepoint Group, one of the UK’s leading private asset investors, in a transaction valued at £30 Million.
At the same time Robert continues to oversee Fernbrook Partners, a private portfolio covering early-stage technology and lifestyle investments and commercial property acquisition, development and leasing.
From 2011 - 2017 Robert helped the acquisition, turnaround and successful sale of RAC, the world’s oldest motoring organisation. In his executive role as Managing Director Motoring Services, he oversaw the data assets of RAC’s 8.2 Million members and also ran six data / digital businesses. He was actively involved in the post-acquisition integration of RAC by Carlyle Private Equity and subsequent exit to GIC Singapore in 2014 and CVC Partners in 2015.
Prior to this, in 2001 Robert founded what became emnos - the leading provider of ‘customer centric’ services and decision-support tools. Clients included top retailers (Target, Walgreens, Morrisons, Waitrose, Boots, Co-operative Group) and their FMCG suppliers. The business was sold to Palamon Private Equity in 2007 and sold on to American Express in 2011.
Robert spent the previous 13 years in marketing and sales roles in the consumer and retail industries.
Robert is an elected member and former board director of the Young Presidents Organisation and regular media contributor (and TED talker) on the use of customer data. He lives in the UK with his wife and four children.
Miles Thorson
CEOOdie Pet InsuranceSusan Groeneveld
Foundersylvester.aiDr. Nelva Bryant
Airline Industry Veterinarian | CEO & FounderDelta Airlines | When Pets FlyJoe Watson
President & CEOPetlandMindy Cannon
Marketing ManagerEPiQ Animal HealthSteven Garlock
PartnerThompson Coburn LLPAndrew Poley
Vice PresidentSan Francisco Equity PartnersCal Lai
CEOAsk.VetDr Christie Long
Chief Medical OfficerModern AnimalEmmet Gustafson
Co-FounderFWDJamie Smith
CEOInnovative Pet LabJuan Reynal
COOBeefeatersMark Florence
CEO & FounderBrisbyMildred Munjanganja
Chief Business Development OfficerAllivet by Tractor SupplyNadja Skale
Angel InvestorVANENatalie Marks
Chief Executive OfficerVANEDr. Natalie Marks is a small animal veterinarian with over twenty years of clinical experience. She owned the largest animal hospital in Chicago. More recently, she has been the founder and president of MarksDVMConsulting, an educational and strategy consulting firm working with companies of all stages nationally and internationally. She is also on the Executive Committee of VANE, the premier veterinary angel network investor group. VANE currently has 28 portfolio companies and provides direction, connection, and funding to start-ups in the animal health space.
Owen Ensor
CEOMeatlyOwen is the CEO of Meatly, a leading cultivated meat company. From a single sample of cells, they can create an infinite amount of meat forever without growing an animal. Their process uses ~80% less water, 90% less land, and 60% fewer GHGs than traditional agriculture. Start two years ago Meatly has dramatically reduced costs and aims to sell product this year. Owen is a serial entrepreneur who previously scaled an insect protein company.
Rich Kelleman
Founder & CEOBond Pet FoodsRich is the Co-Founder and CEO of Bond Pet Foods, a Boulder, Colorado-based start-up that’s working with biotechnology to make pet food from pure microbial and recombinant animal proteins like chicken, turkey and fish, without the animal. Before diving into the world of pets and food tech, Rich was a strategic planner at a number of advertising agencies for more than 20 years including CP+B, Upshot, FCB and Fallon, where he lead brand strategy for brands like Burger King, P&G, Kellogg’s, and Coca-Cola
Shawn Pate
Head of US PetTikTok ShopSteve Garlock
PartnerThompson CoburnTerry James
CEO & Founding PartnerOffleash’dKaty Briggs
Managing DirectorWilloughby DesignIn her role as Managing Director, Katy is focused on guiding brand strategy and uncovering consumer insights that lead to big ideas. Katy's career has been driven by developing a keen understanding of the human behavior that drives purchasing decisions. She has worked with world-class brands like Hallmark, Build-A-Bear Workshop, Helzberg Diamonds and Kohl’s. At her core, Katy is a problem solver and a storyteller. As a strong collaborator and thoughtful writer, Katy leads teams through the strategic process to simplify the complex and deliver succinct brand systems.
Christie Horvath
CEOWagmoChristie Horvath is CEO and Founder of Wagmo, a modern pet healthcare company redefining pet benefits in the workplace. Christie holds an MBA from Harvard Business School and a BA in Economics from Northwestern University. She began her career in the Financial Institutions Group at BlackRock before launching Wagmo in 2017.
Recently, Christie was named to the Inc. Female Founders 500 list, and in 2024, Wagmo was recognized with the Benefits Trailblazer Award for Best Lifestyle Solution.
Ryan Reed
Co-Founder & CEOPawsitivity PetsRyan has been an entrepreneur since 2008, right out of college. He started a successful Digital Marketing agency where he worked with many large ecommerce companies and helped some to exit. Ryan also started a lifestyle brand with his wife in 2017, Lifebyher LLC, which provides lifestyle content for women. He and his wife Ashley have built the following to 700,000 followers and growing. In 2020, Ryan partnered with his friend and former client, Gary Nealon, to start Pawzitivity Pets where they have acquired 8 brands in the pet space, ranging from supplements to content websites.
Jason Meltzer
Founder & CEOLive Work PetJason Meltzer is a pet care entrepreneur with a track record of building category-defining brands. He is the founder of Live Work Pet, a new real estate platform that combines premium rental housing with integrated pet care and curated lifestyle amenities designed for modern pet parents. The company is launching its first community in Denver with plans to scale nationally.
Previously, Jason co-founded Wag, where he served as CEO & Chief Dog Officer and helped grow the company into one of the most recognized pet tech startups in the country. He led market expansion, product launches, sales operations, investor relations, and brand storytelling during the company’s early growth.
Jason brings over ten years of experience at the intersection of pet wellness, technology, and consumer real estate. His work is focused on building scalable solutions that improve quality of life for pets and their people while unlocking long-term enterprise value.
Chuck Johnson
Angel InvestorVANEBrandy Kuentzel
Co-Founder & CEOEase Pet VetBrandy Kuentzel is the CEO and co-founder of Ease Pet Vet, the company making expert veterinary behavior care accessible to all pets. Prior to starting Ease, Brandy led legal strategy and advocacy efforts for one of the nation’s most influential animal welfare organizations, the San Francisco SPCA, for more than a decade. As General Counsel, she oversaw numerous groundbreaking legislative victories including shutting down California’s last gas chamber for shelter pets, challenging restrictive laws on veterinary telemedicine, and establishing the nation’s first legal aid organization dedicated to shelter animals. Brandy saw firsthand that behavior was the silent crisis behind so many heartbreaking outcomes for pets, and founded Ease as the first online solution to bring specialty behavior care into the mainstream. An accomplished entrepreneur and corporate attorney, Brandy was the season winner of NBC’s The Apprentice, and previously founded and sold her own venture in the food industry. She earned her JD from the University of Chicago Law School and holds a BA from UCLA, and enjoys time with her family of two cats, two children and husband in the Bay Area when not building Ease.
Erin Simpson
Founder & CEOWildcatCarol Frank
Managing DirectorBirdsEye Advisory GroupRustin Moore
Dean of College of Veterinary MedicineOhio State UniversityDr. Rustin M. Moore was born and raised in West Virginia, the heart of Appalachia. He earned his BS from West Virginia University in 1986 and his DVM and PhD from the Ohio State University in 1989 and 1994, respectively. He became a Diplomate of the American College of Veterinary Surgeons in 1994.
He spent 12 years on faculty at the Louisiana State University School of Veterinary Medicine where his clinical interests included equine lameness, surgery, and colic and the associated complications. His research led to him being a principal or co-investigator on approximately 120 funded grants. In addition, he has authored or co-authored more than 15 academic book chapters, and his work has been published as 125 peer- or editor-reviewed manuscripts and 175 scientific abstracts.
Dr. Moore was recruited back to Ohio State in November 2006 as the Chair of the Department of Veterinary Clinical Sciences, a position he served until 2014. He also simultaneously served as the Executive Director of the Veterinary Medical Center and Associate Dean for Clinical and Outreach Programs from 2009 to 2014, and then served as the Associate Executive Dean from 2014-2015 before being named the 11th Dean beginning September 2015.
A passionate advocate for animal health, Dr. Moore has led community outreach and disaster response initiatives, including the rescue, rehabilitation, and rehoming of nearly 500 horses after Hurricanes Katrina and Rita. He serves on multiple boards, including the Columbus Zoo and Aquarium and The Wilds, and the Ohio Wildlife Center, among others, and is currently the immediate past president of the American Association of Veterinary Medical Colleges.
He is a sought-after speaker on topics such as the importance of creating and fostering a community in the college, university, community, and the veterinary profession where all people feel welcome, comfortable and can thrive. He also is invited to speak about the importance of biodiversity to conservation and sustainability, competency-based veterinary education and spectrum of care, health and wellbeing of people in the veterinary profession, and the One Health approach to animal, human, and environmental health.
He has been frequently invited to share his passion, perspective, and expertise about the human-animal bond since his 2016 TEDx talk titled “The Power of a Pet.” To that end, Dr. Moore authored the recently released book, Unleashing the Bond: Harnessing the Power of Human-Animal Interactions, a broad and deep exploration of the often-mystifying connection between humans and animals, which is available on Amazon. He donates a portion of proceeds of book sales organizations that promote, protect, and preserve the human-animal bond. Be sure to leave a book review.Lashonda Geffrard
CEOElevateLashonda Geffrard's name is synonymous with passion, dedication, and innovation. As the driving force behind Black Pet Business Network, The Paw Shop, and Paws of Hope Florida. Lashonda is a force to be reckoned with, a true trailblazer in the world of entrepreneurship, and animal welfare. Her boundless love for animals and her drive to create a more inclusive and thriving pet industry has catapulted her into the realm of expert pet industry speaking and influence.
With an unwavering commitment to positively impacting the pet industry as a whole, Beyond her speaking engagements, Lashonda's impact on the pet industry extends to her role as a popular columnist for various industry publications. Her thought-provoking articles delve into the depths of the industry and shed light on emerging trends.
Anna Skya
Founder & CEO/PartnerBasePaws/Ani.VCMax Pluss
PrincipalRhea Capital ManagementBuff Greebe
Executive DirectorSKUSteve Kirton
PresidentCirca HealthcareTori Williams
COOFear FreeNicole Lin
Country Manager USAAlibabaVijay Menon
FounderButter PaymentsCharles Rosenblatt
Chief Commercial OfficerButter Payments