Today’s member expects one brand and one experience whether they’re in a studio, on an app, or interacting with a partner platform. This session unpacks how leading fitness and wellness brands are building truly omnichannel ecosystems through shared data, unified UX, and seamless integration.

Gyms and studios are becoming frontline health hubs, powered by diagnostics, biometric sensors, and remote monitoring tools once reserved for clinics. This session explores how fitness environments are integrating healthcare technology to deliver personalized, preventive care that drives better outcomes and long-term member value.

Community and identity for Gen Z, efficiency and results for Millennials, invest in health that lasts for Gen X.  In this series of sharp, generation-specific case studies, we’ll break down what drives wellness decisions across age groups, from digital habits to loyalty levers. Walk away with clear strategies to segment, engage, and retain members with precision, not assumptions.

Ready to hear some actual stats? We’ll dive into which overlooked demographics show the strongest potential and how brands can desig low-friction, lifestyle-first experiences to meet them where they are. Walk away with a roadmap to unlock new revenue streams, expand market reach, and grow membership beyond the usual suspects.